dsosa@sosa-seo.com
Jacksonville, Florida USA
(904) 644-1951

If you have not yet been introduced to what SEO marketing is, then allow us to show you the path to your future in dominating your local (or even global) market. Search Engine Optimization(SEO) is the way that our team makes sure that your website, Social Media presence, advertising, and all other online presence is geared towards getting eyes on your business. The internet is a great tool for business, but the algorithm for search engines like Google are complicated. So many people pay for a Website Design, but when no one can see your beautiful website, usually due to minimal optimization, it really doesn't make an impact on your business or on what you are trying to achieve.
Instead of focusing on just the visual aspects, our team of skilled SEO marketing gurus are able to design your website in a way that boosts your ranking on Google search results for relevant search terms. Getting eyes on your website is the very first step in making it possible for you to secure more sales. From our time researching and practicing the best SEO methods for web design, advertising, and content creation, we know exactly what Google and other influential search engines want. If you are looking for an opportunity to connect with the audience that is out there waiting for your products and services, then SEO marketing and Web Design is the way to go.

If you have not yet been introduced to what SEO marketing is, then allow us to show you the path to your future in dominating your local (or even global) market. Search Engine Optimization(SEO) is the way that our team makes sure that your website, Social Media presence, advertising, and all other online presence is geared towards getting eyes on your business. The internet is a great tool for business, but the algorithm for search engines like Google are complicated. So many people pay for a Website Design, but when no one can see your beautiful website, usually due to minimal optimization, it really doesn't make an impact on your business or on what you are trying to achieve.
Instead of focusing on just the visual aspects, our team of skilled SEO marketing gurus are able to design your website in a way that boosts your ranking on Google search results for relevant search terms. Getting eyes on your website is the very first step in making it possible for you to secure more sales. From our time researching and practicing the best SEO methods for web design, advertising, and content creation, we know exactly what Google and other influential search engines want. If you are looking for an opportunity to connect with the audience that is out there waiting for your products and services, then SEO marketing and Web Design is the way to go.

For calculating backlink metrics
For calculating search volume estimations
For tracking organic and paid ranking positions
When it comes to SEO analytics, it’s important to understand that all keyword and search traffic data are estimates, not absolute numbers. Search behavior constantly changes, algorithms evolve, and tools interpret data differently. Below, we break down the key metrics, what they mean, and why they should be viewed as directional insights — not exact figures:
 What It Is:
Search volume represents the average number of times a specific keyword is searched in a given time frame — usually per month.
Why It’s an Estimate:
How to Use It Effectively:
Treat search volume as a relative metric — great for comparing keywords to one another, not for predicting exact traffic numbers.
 What It Is:
This refers to the total count of keywords a website ranks for in search results.
Why It’s an Estimate:
How to Use It Effectively:
Focus on growth trends over time. An increasing number of ranking keywords usually signals better visibility and stronger SEO health.
 What It Is:
Organic traffic measures how many visitors come to your site from unpaid (organic) search results.
Why It’s an Estimate:
How to Use It Effectively:
Combine third-party estimates with Google Analytics and Search Console data for the most accurate picture of your organic performance.
 What It Is:
Traffic value estimates how much your organic traffic would cost if you had to pay for it via Google Ads.
Why It’s an Estimate:
How to Use It Effectively:
Use it to measure ROI potential — a high traffic value indicates strong keyword profitability and effective SEO investment.
 What It Is:
Traffic potential predicts the maximum possible traffic a page could earn if it ranked #1 for all of its target keywords.
Why It’s an Estimate:
How to Use It Effectively:
Leverage it for content prioritization — target pages with both high potential and achievable keyword difficulty.
 What It Is:
KD measures how hard it is to rank for a particular keyword, usually on a scale from 0 to 100.
Why It’s an Estimate:
How to Use It Effectively:
Use KD to balance your keyword strategy — aim for a mix of low-difficulty, quick-win keywords and a few high-value, long-term goals.
 What It Is:
Your keyword ranking position shows where your page appears in search results for a specific query.
Why It’s an Estimate:
How to Use It Effectively:
Track average positions over time rather than single-point rankings. What matters most is consistent upward movement and improved visibility.
 What It Is:
CTR measures the percentage of users who click your website after seeing it in search results.
Why It’s an Estimate:
How to Use It Effectively:
Estimations are approximations based on the CTR model taken from ahrefs.com. You can find additional information in their blog for How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)
When it comes to SEO analytics, it’s important to understand that all keyword and search traffic data are estimates, not absolute numbers. Search behavior constantly changes, algorithms evolve, and tools interpret data differently. Below, we break down the key metrics, what they mean, and why they should be viewed as directional insights — not exact figures:
 What It Is:
Search volume represents the average number of times a specific keyword is searched in a given time frame — usually per month.
Why It’s an Estimate:
How to Use It Effectively:
Treat search volume as a relative metric — great for comparing keywords to one another, not for predicting exact traffic numbers.
 What It Is:
This refers to the total count of keywords a website ranks for in search results.
Why It’s an Estimate:
How to Use It Effectively:
Focus on growth trends over time. An increasing number of ranking keywords usually signals better visibility and stronger SEO health.
 What It Is:
Organic traffic measures how many visitors come to your site from unpaid (organic) search results.
Why It’s an Estimate:
How to Use It Effectively:
Combine third-party estimates with Google Analytics and Search Console data for the most accurate picture of your organic performance.
 What It Is:
Traffic value estimates how much your organic traffic would cost if you had to pay for it via Google Ads.
Why It’s an Estimate:
How to Use It Effectively:
Use it to measure ROI potential — a high traffic value indicates strong keyword profitability and effective SEO investment.
 What It Is:
Traffic potential predicts the maximum possible traffic a page could earn if it ranked #1 for all of its target keywords.
Why It’s an Estimate:
How to Use It Effectively:
Leverage it for content prioritization — target pages with both high potential and achievable keyword difficulty.
 What It Is:
KD measures how hard it is to rank for a particular keyword, usually on a scale from 0 to 100.
Why It’s an Estimate:
How to Use It Effectively:
Use KD to balance your keyword strategy — aim for a mix of low-difficulty, quick-win keywords and a few high-value, long-term goals.
 What It Is:
Your keyword ranking position shows where your page appears in search results for a specific query.
Why It’s an Estimate:
How to Use It Effectively:
Track average positions over time rather than single-point rankings. What matters most is consistent upward movement and improved visibility.
 What It Is:
CTR measures the percentage of users who click your website after seeing it in search results.
Why It’s an Estimate:
How to Use It Effectively:
Estimations are approximations based on the CTR model taken from ahrefs.com. You can find additional information in their blog for How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)
 What It Is:
Search volume represents the average number of times a specific keyword is searched in a given time frame — usually per month.
Why It’s an Estimate:
How to Use It Effectively:
Treat search volume as a relative metric — great for comparing keywords to one another, not for predicting exact traffic numbers.
 What It Is:
This refers to the total count of keywords a website ranks for in search results.
Why It’s an Estimate:
How to Use It Effectively:
Focus on growth trends over time. An increasing number of ranking keywords usually signals better visibility and stronger SEO health.
 What It Is:
Organic traffic measures how many visitors come to your site from unpaid (organic) search results.
Why It’s an Estimate:
How to Use It Effectively:
Combine third-party estimates with Google Analytics and Search Console data for the most accurate picture of your organic performance.
 What It Is:
Traffic value estimates how much your organic traffic would cost if you had to pay for it via Google Ads.
Why It’s an Estimate:
How to Use It Effectively:
Use it to measure ROI potential — a high traffic value indicates strong keyword profitability and effective SEO investment.
 What It Is:
Traffic potential predicts the maximum possible traffic a page could earn if it ranked #1 for all of its target keywords.
Why It’s an Estimate:
How to Use It Effectively:
Leverage it for content prioritization — target pages with both high potential and achievable keyword difficulty.
 What It Is:
KD measures how hard it is to rank for a particular keyword, usually on a scale from 0 to 100.
Why It’s an Estimate:
How to Use It Effectively:
Use KD to balance your keyword strategy — aim for a mix of low-difficulty, quick-win keywords and a few high-value, long-term goals.
 What It Is:
Your keyword ranking position shows where your page appears in search results for a specific query.
Why It’s an Estimate:
How to Use It Effectively:
Track average positions over time rather than single-point rankings. What matters most is consistent upward movement and improved visibility.
 What It Is:
CTR measures the percentage of users who click your website after seeing it in search results.
Why It’s an Estimate:
How to Use It Effectively:
Estimations are approximations based on the CTR model taken from ahrefs.com. You can find additional information in their blog for How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)

  
 You know, Google says, "choose the fewest number of categories it takes to describe your overall core business." But if that's the case, you won't rank!
A recent experiment confirmed what local SEO's already knew: The more categories you add, the more terms you will rank for.
This is exactly one of the reasons why Search Engine Optimization can be tricky and often times confusing if you're not aware of certain risk factors. This is how it can be beneficial to know what to do, even when Google tells you something different.

  
According to the SEO Value Calculator taken from 
Search Engine Land, use this formula to calculate the value of Organic Search traffic. You can consider the entire value of Organic Search as being the value of SEO, at least to start with. Once a site is over a year old, however, you should track this value over time and consider the change in value to be the value of your SEO work...that's our job.
 You know, Google says, "choose the fewest number of categories it takes to describe your overall core business." But if that's the case, you won't rank!
A recent experiment confirmed what local SEO's already knew: The more categories you add, the more terms you will rank for.
This is exactly one of the reasons why Search Engine Optimization can be tricky and often times confusing if you're not aware of certain risk factors. This is how it can be beneficial to know what to do, even when Google tells you something different.
We are here to help each and every business or person in the best way we can. Just submit your details and specifics on what you're looking for and we’ll be in touch.
Monday - Friday: 9am thru 6pm
Saturday & Sunday: We can work with you, if needed
Please allow 3-5 business days for us to get back to you, or send us an email for a quicker response if you need immediate assistance to:
Based on your industry and business model, our team of experts may recommend an entirely new Website Design or maybe just a few tweaks to your current one. We can also add some of your business content on Social Media, which is always awesome for bringing in new clients these days. Doing this will make your business shine and become a top result in the global world of Google and its search engine algorithms.
We are here to help each and every business or person in the best way we can. Just submit your details and specifics on what you're looking for and we’ll be in touch.
Monday - Friday: 9am thru 6pm
Saturday & Sunday: We can work with you, if needed
Please allow 3-5 business days for us to get back to you, or send us an email for a quicker response if you need immediate assistance to: