SEARCH ENGINE  OPTIMIZATION:

SEARCH ENGINE OPTIMIZATION

What factors determine the cost of SEO services, what types of SEO pricing models exist, and how can businesses evaluate whether investing in SEO provides a worthwhile return?

  • Understanding SEO Service Costs

    • SEO pricing varies depending on the scope and complexity of the project.
    • Costs are influenced by the size of the website, industry competitiveness, and specific goals (e.g., local visibility vs. global reach).
    • The level of expertise and experience of the SEO provider can affect pricing structures.
    • The duration and ongoing nature of SEO (it’s not a one-time task) also play a major role in cost considerations.
  • Factors That Influence SEO Pricing

    • Website condition: Whether a site requires extensive technical fixes or content optimization.
    • Competition: Highly competitive industries typically need more aggressive SEO strategies.
    • Geographic focus: Local SEO campaigns differ in effort and strategy compared to national or international campaigns.
    • Service inclusions: Packages may include keyword research, content creation, link building, analytics, and technical audits.
    • Performance tracking: Continuous monitoring, reporting, and refinement can increase service depth.
  • Common SEO Pricing Models

    • Monthly retainers: Ongoing service contracts that support continuous optimization and reporting.
    • Project-based pricing: One-time or short-term SEO efforts focused on specific outcomes.
    • Hourly consulting: Paying for expert advice or strategic direction on an as-needed basis.
    • Performance-based models: Payment tied to achieving defined results such as improved rankings or traffic.
  • Evaluating the Value and ROI of SEO

    • SEO is an investment in long-term visibility rather than a quick fix.
    • Effective SEO can lead to sustained organic traffic growth and brand authority.
    • Higher rankings can improve lead generation, conversion rates, and overall business credibility.
    • Comparing SEO to paid advertising shows that SEO builds lasting results, whereas paid campaigns stop generating leads once funding ends.
    • Measuring ROI involves analyzing increased traffic, engagement, and conversions over time.
  • Is SEO Worth It?

    • Businesses benefit when SEO aligns with their overall marketing and growth objectives.
    • SEO delivers value by helping potential customers find your business organically.
    • For most companies, well-executed SEO leads to sustainable digital growth and a competitive edge in search visibility.
    • The key to worth lies in strategy, consistency, and choosing a reputable SEO provider.
woman encasing light bugs in hands

How Best SEO Practices Work

If you have not yet been introduced to what SEO marketing is, then allow us to show you the path to your future in dominating your local (or even global) market. Search Engine Optimization(SEO) is the way that our team makes sure that your website, Social Media presence, advertising, and all other online presence is geared towards getting eyes on your business. The internet is a great tool for business, but the algorithm for search engines like Google are complicated. So many people pay for a Website Design, but when no one can see your beautiful website, usually due to minimal optimization, it really doesn't make an impact on your business or on what you are trying to achieve.


Instead of focusing on just the visual aspects, our team of skilled SEO marketing gurus are able to design your website in a way that boosts your ranking on Google search results for relevant search terms. Getting eyes on your website is the very first step in making it possible for you to secure more sales. From our time researching and practicing the best SEO methods for web design, advertising, and content creation, we know exactly what Google and other influential search engines want. If you are looking for an opportunity to connect with the audience that is out there waiting for your products and services, then SEO marketing and Web Design is the way to go.

SEARCH ENGINE  OPTIMIZATION:

SEARCH ENGINE OPTIMIZATION

What factors determine the cost of SEO services, what types of SEO pricing models exist, and how can businesses evaluate whether investing in SEO provides a worthwhile return?

  • Understanding SEO Service Costs

    • SEO pricing varies depending on the scope and complexity of the project.
    • Costs are influenced by the size of the website, industry competitiveness, and specific goals (e.g., local visibility vs. global reach).
    • The level of expertise and experience of the SEO provider can affect pricing structures.
    • The duration and ongoing nature of SEO (it’s not a one-time task) also play a major role in cost considerations.
  • Factors That Influence SEO Pricing

    • Website condition: Whether a site requires extensive technical fixes or content optimization.
    • Competition: Highly competitive industries typically need more aggressive SEO strategies.
    • Geographic focus: Local SEO campaigns differ in effort and strategy compared to national or international campaigns.
    • Service inclusions: Packages may include keyword research, content creation, link building, analytics, and technical audits.
    • Performance tracking: Continuous monitoring, reporting, and refinement can increase service depth.
  • Common SEO Pricing Models

    • Monthly retainers: Ongoing service contracts that support continuous optimization and reporting.
    • Project-based pricing: One-time or short-term SEO efforts focused on specific outcomes.
    • Hourly consulting: Paying for expert advice or strategic direction on an as-needed basis.
    • Performance-based models: Payment tied to achieving defined results such as improved rankings or traffic.
  • Evaluating the Value and ROI of SEO

    • SEO is an investment in long-term visibility rather than a quick fix.
    • Effective SEO can lead to sustained organic traffic growth and brand authority.
    • Higher rankings can improve lead generation, conversion rates, and overall business credibility.
    • Comparing SEO to paid advertising shows that SEO builds lasting results, whereas paid campaigns stop generating leads once funding ends.
    • Measuring ROI involves analyzing increased traffic, engagement, and conversions over time.
  • Is SEO Worth It?

    • Businesses benefit when SEO aligns with their overall marketing and growth objectives.
    • SEO delivers value by helping potential customers find your business organically.
    • For most companies, well-executed SEO leads to sustainable digital growth and a competitive edge in search visibility.
    • The key to worth lies in strategy, consistency, and choosing a reputable SEO provider.
woman encasing light bugs in hands

How Best SEO Practices Work

If you have not yet been introduced to what SEO marketing is, then allow us to show you the path to your future in dominating your local (or even global) market. Search Engine Optimization(SEO) is the way that our team makes sure that your website, Social Media presence, advertising, and all other online presence is geared towards getting eyes on your business. The internet is a great tool for business, but the algorithm for search engines like Google are complicated. So many people pay for a Website Design, but when no one can see your beautiful website, usually due to minimal optimization, it really doesn't make an impact on your business or on what you are trying to achieve.


Instead of focusing on just the visual aspects, our team of skilled SEO marketing gurus are able to design your website in a way that boosts your ranking on Google search results for relevant search terms. Getting eyes on your website is the very first step in making it possible for you to secure more sales. From our time researching and practicing the best SEO methods for web design, advertising, and content creation, we know exactly what Google and other influential search engines want. If you are looking for an opportunity to connect with the audience that is out there waiting for your products and services, then SEO marketing and Web Design is the way to go.

SEARCH ENGINE  OPTIMIZATION:

SEARCH ENGINE OPTIMIZATION

What factors determine the cost of SEO services, what types of SEO pricing models exist, and how can businesses evaluate whether investing in SEO provides a worthwhile return?
  • Understanding SEO Service Costs
    • SEO pricing varies depending on the scope and complexity of the project.
    • Costs are influenced by the size of the website, industry competitiveness, and specific goals (e.g., local visibility vs. global reach).
    • The level of expertise and experience of the SEO provider can affect pricing structures.
    • The duration and ongoing nature of SEO (it’s not a one-time task) also play a major role in cost considerations.
  • Factors That Influence SEO Pricing
    • Website condition: Whether a site requires extensive technical fixes or content optimization.
    • Competition: Highly competitive industries typically need more aggressive SEO strategies.
    • Geographic focus: Local SEO campaigns differ in effort and strategy compared to national or international campaigns.
    • Service inclusions: Packages may include keyword research, content creation, link building, analytics, and technical audits.
    • Performance tracking: Continuous monitoring, reporting, and refinement can increase service depth.
  • Common SEO Pricing Models
    • Monthly retainers: Ongoing service contracts that support continuous optimization and reporting.
    • Project-based pricing: One-time or short-term SEO efforts focused on specific outcomes.
    • Hourly consulting: Paying for expert advice or strategic direction on an as-needed basis.
    • Performance-based models: Payment tied to achieving defined results such as improved rankings or traffic.
  • Evaluating the Value and ROI of SEO
    • SEO is an investment in long-term visibility rather than a quick fix.
    • Effective SEO can lead to sustained organic traffic growth and brand authority.
    • Higher rankings can improve lead generation, conversion rates, and overall business credibility.
    • Comparing SEO to paid advertising shows that SEO builds lasting results, whereas paid campaigns stop generating leads once funding ends.
    • Measuring ROI involves analyzing increased traffic, engagement, and conversions over time.
  • Is SEO Worth It?
    • Businesses benefit when SEO aligns with their overall marketing and growth objectives.
    • SEO delivers value by helping potential customers find your business organically.
    • For most companies, well-executed SEO leads to sustainable digital growth and a competitive edge in search visibility.
    • The key to worth lies in strategy, consistency, and choosing a reputable SEO provider.
woman encasing light bugs in hands

How Best SEO Practices Work

If you have not yet been introduced to what SEO marketing is, then allow us to show you the path to your future in dominating your local (or even global) market. Search Engine Optimization is the way that our team makes sure that your website, Social Media presence, advertising, and all other online presence is geared towards getting eyes on your business. The internet is a great tool for business, but the algorithm for search engines like Google are complicated. So many people pay for a Website Design, but when no one can see your beautiful website, usually due to minimal optimization, it really doesn't make an impact on your business or on what you are trying to achieve.

Instead of focusing on just the visual aspects, our team of skilled SEO marketing gurus are able to design your website in a way that boosts your ranking on Google for relevant search terms. Getting eyes on your website is the very first step in making it possible for you to secure more sales. From our time researching and practicing the best SEO methods for web design, advertising, and content creation, we know exactly what Google and other influential search engines want. If you are looking for an opportunity to connect with the audience that is out there waiting for your products and services, then SEO marketing and web design is the way to go.

WHAT IS INCLUDED IN A WEBSITE AUDIT?

Crawler Data

CRAWLER DATA

For calculating backlink metrics

Keyword Data

KEYWORD DATA

For calculating search volume estimations

SERP Data S Data

SERP DATA

For tracking organic and paid ranking positions

CALCULATING KEYWORD AND SEARCH TRAFFIC METRICS

When it comes to SEO analytics, it’s important to understand that all keyword and search traffic data are estimates, not absolute numbers. Search behavior constantly changes, algorithms evolve, and tools interpret data differently. Below, we break down the key metrics, what they mean, and why they should be viewed as directional insights — not exact figures:


  1. Search Volumes
  2. Total Number of Keywords
  3. Organic Traffic
  4. Traffic Value
  5. Traffic Potential
  6. Keyword Difficulty (KD)
  7. Ranking Positions
  8. Click Through Rate (CTR)


SEARCH VOLUMES

ultimate guide to keyword search volumes

What It Is:

Search volume represents the average number of times a specific keyword is searched in a given time frame — usually per month.


Why It’s an Estimate:

  • Different tools (Google Keyword Planner, Ahrefs, SEMrush, etc.) use varied data sources and sampling methods.
  • Seasonality, trends, and local variations cause frequent fluctuations.
  • Many tools average results over 12 months, which can smooth out spikes or drops.

How to Use It Effectively:

Treat search volume as a relative metric — great for comparing keywords to one another, not for predicting exact traffic numbers.

TOTAL NUMBER OF KEYWORDS

choosing right keywords for seo

What It Is:

This refers to the total count of keywords a website ranks for in search results.


Why It’s an Estimate:

  • Google’s index is dynamic — pages move up and down constantly.
  • Keyword variations (singular/plural, synonyms, misspellings) are often grouped differently across tools.

How to Use It Effectively:

Focus on growth trends over time. An increasing number of ranking keywords usually signals better visibility and stronger SEO health.

ORGANIC TRAFFIC

increase organic traffic bar graph

What It Is:

Organic traffic measures how many visitors come to your site from unpaid (organic) search results.


Why It’s an Estimate:

  • Most tools infer traffic based on keyword rankings and estimated CTRs, not direct analytics data.
  • Real traffic can be influenced by many factors — seasonality, local ranking variations, or SERP features like “People Also Ask” boxes.

How to Use It Effectively:

Combine third-party estimates with Google Analytics and Search Console data for the most accurate picture of your organic performance.

TRAFFIC VALUE

results showing organic traffic values for top countries

What It Is:

Traffic value estimates how much your organic traffic would cost if you had to pay for it via Google Ads.


Why It’s an Estimate:

  • It relies on current CPC (cost-per-click) data, which fluctuates daily.
  • It assumes that all clicks are equally valuable — which isn’t true in practice.

How to Use It Effectively:

Use it to measure ROI potential — a high traffic value indicates strong keyword profitability and effective SEO investment.

TRAFFIC POTENTIAL

traffic potential template

What It Is:

Traffic potential predicts the maximum possible traffic a page could earn if it ranked #1 for all of its target keywords.


Why It’s an Estimate:

  • It assumes ideal conditions (top positions and optimal CTR).
  • Doesn’t account for competitors, search intent, or content relevance.

How to Use It Effectively:

Leverage it for content prioritization — target pages with both high potential and achievable keyword difficulty.

KEYWORD DIFFICULTY (KD)

woman smiling next to keyword difficulty query input

What It Is:

KD measures how hard it is to rank for a particular keyword, usually on a scale from 0 to 100.


Why It’s an Estimate:

  • Calculations depend on backlink profiles and authority metrics that vary by tool.
  • KD doesn’t factor in on-page SEO, content quality, or topical relevance.

How to Use It Effectively:

Use KD to balance your keyword strategy — aim for a mix of low-difficulty, quick-win keywords and a few high-value, long-term goals.

RANKING POSITIONS

google search results page

What It Is:

Your keyword ranking position shows where your page appears in search results for a specific query.


Why It’s an Estimate:

  • Rankings differ by device, location, and personalization settings.
  • Google SERPs now include many dynamic features (ads, maps, featured snippets) that can push organic listings lower.

How to Use It Effectively:

Track average positions over time rather than single-point rankings. What matters most is consistent upward movement and improved visibility.

CLICK-THROUGH RATE (CTR)

click-through rate definition

What It Is:

CTR measures the percentage of users who click your website after seeing it in search results.


Why It’s an Estimate:

  • Actual CTR depends on SERP features, competition, and your title/meta description appeal.
  • CTR curves are usually modeled from aggregate industry data, not your specific page.

How to Use It Effectively:

  • Optimize your meta titles and descriptions to increase clicks from existing rankings.
  • Compare CTRs by position to identify underperforming opportunities.

Estimations are approximations based on the CTR model taken from ahrefs.com. You can find additional information in their blog for How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)

CALCULATING KEYWORD AND

SEARCH TRAFFIC METRICS

When it comes to SEO analytics, it’s important to understand that all keyword and search traffic data are estimates, not absolute numbers. Search behavior constantly changes, algorithms evolve, and tools interpret data differently. Below, we break down the key metrics, what they mean, and why they should be viewed as directional insights — not exact figures:


  1. Search Volumes
  2. Total Number of Keywords
  3. Organic Traffic
  4. Traffic Value
  5. Traffic Potential
  6. Keyword Difficulty (KD)
  7. Ranking Positions
  8. Click Through Rate (CTR)


SEARCH VOLUMES

ultimate guide to keyword search volumes

What It Is:

Search volume represents the average number of times a specific keyword is searched in a given time frame — usually per month.


Why It’s an Estimate:

  • Different tools (Google Keyword Planner, Ahrefs, SEMrush, etc.) use varied data sources and sampling methods.
  • Seasonality, trends, and local variations cause frequent fluctuations.
  • Many tools average results over 12 months, which can smooth out spikes or drops.

How to Use It Effectively:

Treat search volume as a relative metric — great                                                                                                                                          for comparing keywords to one another, not for                                                                                                                                                predicting exact traffic numbers.

TOTAL NUMBER OF KEYWORDS

choosing right keywords for seo

What It Is:

This refers to the total count of keywords a website ranks for in search results.


Why It’s an Estimate:

  • Google’s index is dynamic — pages move up and down constantly.
  • Keyword variations (singular/plural, synonyms, misspellings) are often grouped differently across tools.

How to Use It Effectively:

Focus on growth trends over time. An increasing number of ranking keywords usually signals better visibility and stronger SEO health.

ORGANIC TRAFFIC

increase organic traffic bar graph

What It Is:

Organic traffic measures how many visitors come to your site from unpaid (organic) search results.


Why It’s an Estimate:

  • Most tools infer traffic based on keyword rankings and estimated CTRs, not direct analytics data.
  • Real traffic can be influenced by many factors — seasonality, local ranking variations, or SERP features like “People Also Ask” boxes.

How to Use It Effectively:

Combine third-party estimates with Google Analytics and Search Console data for the most accurate picture of your organic performance.

TRAFFIC VALUE

results showing organic traffic values for top countries

What It Is:

Traffic value estimates how much your organic traffic would cost if you had to pay for it via Google Ads.


Why It’s an Estimate:

  • It relies on current CPC (cost-per-click) data, which fluctuates daily.
  • It assumes that all clicks are equally valuable — which isn’t true in practice.

How to Use It Effectively:

Use it to measure ROI potential — a high traffic value indicates strong keyword profitability and effective SEO investment.

TRAFFIC POTENTIAL

traffic potential template

What It Is:

Traffic potential predicts the maximum possible traffic a page could earn if it ranked #1 for all of its target keywords.


Why It’s an Estimate:

  • It assumes ideal conditions (top positions and optimal CTR).
  • Doesn’t account for competitors, search intent, or content relevance.

How to Use It Effectively:

Leverage it for content prioritization — target pages with both high potential and achievable keyword difficulty.

KEYWORD DIFFICULTY (KD)

woman smiling next to keyword difficulty query input

What It Is:

KD measures how hard it is to rank for a particular keyword, usually on a scale from 0 to 100.


Why It’s an Estimate:

  • Calculations depend on backlink profiles and authority metrics that vary by tool.
  • KD doesn’t factor in on-page SEO, content quality, or topical relevance.

How to Use It Effectively:

Use KD to balance your keyword strategy — aim for a mix of low-difficulty, quick-win keywords and a few high-value, long-term goals.

RANKING POSITIONS

google search results page

What It Is:

Your keyword ranking position shows where your page appears in search results for a specific query.


Why It’s an Estimate:

  • Rankings differ by device, location, and personalization settings.
  • Google SERPs now include many dynamic features (ads, maps, featured snippets) that can push organic listings lower.

How to Use It Effectively:

Track average positions over time rather than single-point rankings. What matters most is consistent upward movement and improved visibility.

CLICK-THROUGH RATE (CTR)

click-through rate definition

What It Is:

CTR measures the percentage of users who click your website after seeing it in search results.


Why It’s an Estimate:

  • Actual CTR depends on SERP features, competition, and your title/meta description appeal.
  • CTR curves are usually modeled from aggregate industry data, not your specific page.

How to Use It Effectively:

  • Optimize your meta titles and descriptions to increase clicks from existing rankings.
  • Compare CTRs by position to identify underperforming opportunities.

Estimations are approximations based on the CTR model taken from ahrefs.com. You can find additional information in their blog for How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)

CALCULATING KEYWORD AND SEARCH TRAFFIC METRICS
When it comes to SEO analytics, it’s important to understand that all keyword and search traffic data are estimates, not absolute numbers. Search behavior constantly changes, algorithms evolve, and tools interpret data differently. Below, we break down the key metrics, what they mean, and why they should be viewed as directional insights — not exact figures:

  1. Search Volumes
  2. Total Number of Keywords
  3. Organic Traffic
  4. Traffic Value
  5. Traffic Potential
  6. Keyword Difficulty (KD)
  7. Ranking Positions
  8. Click Through Rate (CTR)


SEARCH VOLUMES

ultimate guide to keyword search volumes

What It Is:

Search volume represents the average number of times a specific keyword is searched in a given time frame — usually per month.


Why It’s an Estimate:

  • Different tools (Google Keyword Planner, Ahrefs, SEMrush, etc.) use varied data sources and sampling methods.
  • Seasonality, trends, and local variations cause frequent fluctuations.
  • Many tools average results over 12 months, which can smooth out spikes or drops.

How to Use It Effectively:

Treat search volume as a relative metric — great for comparing keywords to one another, not for predicting exact traffic numbers.

TOTAL NUMBER OF KEYWORDS
choosing right keywords for seo

What It Is:

This refers to the total count of keywords a website ranks for in search results.


Why It’s an Estimate:

  • Google’s index is dynamic — pages move up and down constantly.
  • Keyword variations (singular/plural, synonyms, misspellings) are often grouped differently across tools.

How to Use It Effectively:

Focus on growth trends over time. An increasing number of ranking keywords usually signals better visibility and stronger SEO health.

ORGANIC TRAFFIC
increase organic traffic bar graph

What It Is:

Organic traffic measures how many visitors come to your site from unpaid (organic) search results.


Why It’s an Estimate:

  • Most tools infer traffic based on keyword rankings and estimated CTRs, not direct analytics data.
  • Real traffic can be influenced by many factors — seasonality, local ranking variations, or SERP features like “People Also Ask” boxes.

How to Use It Effectively:

Combine third-party estimates with Google Analytics and Search Console data for the most accurate picture of your organic performance.

TRAFFIC VALUE
results showing organic traffic values for top countries

What It Is:

Traffic value estimates how much your organic traffic would cost if you had to pay for it via Google Ads.


Why It’s an Estimate:

  • It relies on current CPC (cost-per-click) data, which fluctuates daily.
  • It assumes that all clicks are equally valuable — which isn’t true in practice.

How to Use It Effectively:

Use it to measure ROI potential — a high traffic value indicates strong keyword profitability and effective SEO investment.

TRAFFIC POTENTIAL
traffic potential template

What It Is:

Traffic potential predicts the maximum possible traffic a page could earn if it ranked #1 for all of its target keywords.


Why It’s an Estimate:

  • It assumes ideal conditions (top positions and optimal CTR).
  • Doesn’t account for competitors, search intent, or content relevance.

How to Use It Effectively:

Leverage it for content prioritization — target pages with both high potential and achievable keyword difficulty.

KEYWORD DIFFICULTY (KD)
woman smiling next to keyword difficulty query input

What It Is:

KD measures how hard it is to rank for a particular keyword, usually on a scale from 0 to 100.


Why It’s an Estimate:

  • Calculations depend on backlink profiles and authority metrics that vary by tool.
  • KD doesn’t factor in on-page SEO, content quality, or topical relevance.

How to Use It Effectively:

Use KD to balance your keyword strategy — aim for a mix of low-difficulty, quick-win keywords and a few high-value, long-term goals.

RANKING POSITIONS
google search results page

What It Is:

Your keyword ranking position shows where your page appears in search results for a specific query.


Why It’s an Estimate:

  • Rankings differ by device, location, and personalization settings.
  • Google SERPs now include many dynamic features (ads, maps, featured snippets) that can push organic listings lower.

How to Use It Effectively:

Track average positions over time rather than single-point rankings. What matters most is consistent upward movement and improved visibility.

CLICK-THROUGH RATE (CTR)
click-through rate definition

What It Is:

CTR measures the percentage of users who click your website after seeing it in search results.


Why It’s an Estimate:

  • Actual CTR depends on SERP features, competition, and your title/meta description appeal.
  • CTR curves are usually modeled from aggregate industry data, not your specific page.

How to Use It Effectively:

  • Optimize your meta titles and descriptions to increase clicks from existing rankings.
  • Compare CTRs by position to identify underperforming opportunities.

Estimations are approximations based on the CTR model taken from ahrefs.com. You can find additional information in their blog for How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)

SEO IS AN IMPORTANT PART OF YOUR BUSINESS

SHOULD YOU GO ORGANIC OR PAY FOR IT? NO, NOT YOUR DIET...

points explaining organic vs paid searches
an equation to place a monetary value on organic search and SEO work
According to the SEO Value Calculator taken from Search Engine Land, use this formula to calculate the value of Organic Search traffic. You can consider the entire value of Organic Search as being the value of SEO, at least to start with. Once a site is over a year old, however, you should track this value over time and consider the change in value to be the value of your SEO work...that's our job.
IS GOOGLE TELLING YOU SOMETHING DIFFERENT?
pexels photo

You know, Google says, "choose the fewest number of categories it takes to describe your overall core business." But if that's the case, you won't rank!


A recent experiment confirmed what local SEO's already knew: The more categories you add, the more terms you will rank for.


This is exactly one of the reasons why Search Engine Optimization can be tricky and often times confusing if you're not aware of certain risk factors. This is how it can be beneficial to know what to do, even when Google tells you something different.

SHOULD YOU GO ORGANIC OR PAY FOR IT? NO, NOT YOUR DIET...

points explaining organic vs paid searches
an equation to place a monetary value on organic search and SEO work

According to the SEO Value Calculator taken from Search Engine Land, use this formula to calculate the value of Organic Search traffic. You can consider the entire value of Organic Search as being the value of SEO, at least to start with. Once a site is over a year old, however, you should track this value over time and consider the change in value to be the value of your SEO work...that's our job.

IS GOOGLE TELLING YOU SOMETHING DIFFERENT?

pexels photo

You know, Google says, "choose the fewest number of categories it takes to describe your overall core business." But if that's the case, you won't rank!



A recent experiment confirmed what local SEO's already knew: The more categories you add, the more terms you will rank for.



This is exactly one of the reasons why Search Engine Optimization can be tricky and often times confusing if you're not aware of certain risk factors. This is how it can be beneficial to know what to do, even when Google tells you something different.

Proudly Doing Business in 2 Major City Locations...

Get in touch with our experts...

We are here to help each and every business or person in the best way we can. Just submit your details and specifics on what you're looking for and we’ll be in touch.

Hours of Operation

Monday - Friday:      9am thru 6pm

Saturday & Sunday: We can work with you, if needed


Please allow 3-5 business days for us to get back to you, or send us an email for a quicker response if you need immediate assistance to:


dsosa@sosa-seo.com

Jacksonville, Florida

Charleston, South Carolina

Proudly Doing Business in 2 Major City Locations...

Get in touch with our experts...
We are here to help each and every business or person in the best way we can. Just submit your details and specifics on what you're looking for and we’ll be in touch.
Hours of Operation:
Monday - Friday:      9am thru 6pm
Saturday & Sunday: We can work with you, if                                               needed

Please allow 3-5 business days for us to get back to you, or send us an email for a quicker response if you need immediate assistance to:

   dsosa@sosa-seo.com

Jacksonville, FL.

Charleston, S.C.

Let’s talk...

Based on your industry and business model, our team of experts may recommend an entirely new Website Design  or maybe just a few tweaks to your current one. We can also add some of your business content on Social Media, which is always awesome for bringing in new clients these days. Doing this will make your business shine and become a top result in the global world of Google and its search engine algorithms.


company logo for sosa-seo services

Proudly Doing Business in 2 Major City Locations...

Get in touch with our experts...

We are here to help each and every business or person in the best way we can. Just submit your details and specifics on what you're looking for and we’ll be in touch.

Hours of Operation

Monday - Friday:      9am thru 6pm

Saturday & Sunday: We can work with you, if needed


Please allow 3-5 business days for us to get back to you, or send us an email for a quicker response if you need immediate assistance to:


                 dsosa@sosa-seo.com

Jacksonville, FL.

Charleston, S.C.

Let’s talk...

Based on your industry and business model, our team of experts may recommend an entirely new Website Design  or maybe just a few tweaks to your current one. We can also add some of your business content on Social Media, which is always awesome for bringing in new clients these days. Doing this will make your business shine and become a top result in the global world of Google and its search engine algorithms.

company logo for sosa-seo services